What you can do
One platform: personal Money, merchant escrow, business control plane, and agent spend.
By audience
| Audience | Capabilities |
|---|---|
| Individuals | Send/receive Money, usernames, QR, invoices, payment links, profile Offerings (escrow), personal agents. |
| Businesses | Buy with Bruce checkout, invoices, offerings, KYB, team tools, branded /b/:slug, Woo/Shopify, webhooks. |
| Developers | Public API keys, checkout sessions, OpenAPI, HTML button, MCP OAuth, idempotent money moves. |
| AI agents | Instant + escrow USDC, spend policies, mandates, x402, A2A, MCP tools, kill switches. |
flowchart TB
subgraph people [People]
Send[Send and receive]
Inv[Invoices and links]
Off[Offerings]
end
subgraph biz [Business]
Checkout[Buy with Bruce]
Plugins[Woo and Shopify]
KYB[KYB verification]
end
subgraph builders [Builders]
API[Public API]
MCP[MCP]
Agents[Agent payments]
end
people --> Money[Money USDC]
biz --> Escrow[On-chain escrow]
builders --> API
API --> Money
API --> Escrow
Individuals
- Hold and move Money (self-custodial USDC).
- Create invoices and payment links clients can open on web or app.
- Sell via profile Offerings — same escrow model as merchant checkout.
- Optional personal AI agent with spend policies.
Businesses
- Create escrow checkout sessions and share durable pay URLs.
- Embed Buy with Bruce on any site; use WooCommerce or Shopify.
- Manage invoices, offerings, verification (Didit KYB), and webhooks from the hub or API.
Developers
X-Api-Key: bk_live_…againsthttps://api.bruce.money/api/v1.- OpenAPI at /openapi-v1.json.
- Connect agents via MCP.
AI agents
- Instant payments and agent escrows with policy caps and allowlists.
- Protocols: MCP, x402, AP2 mandates, A2A agent card.