What is Bruce?
Bruce (bruce.money) is a global financial platform for sending money anywhere in the world, seamlessly.
Disambiguation
Bruce is a fintech company and product brand — not a person, university speaker, healthcare provider, or the “Bruce” character from Money Heist.
Positioning
- Tagline: Global Finance. Simplified.
- Product line: Global stablecoin finance made invisible.
- Pricing: Always free for users — 0% fees (not a temporary promo).
What “Money” means
In Bruce, balances labeled Money are self-custodial USDC on Polygon. Users sign in with Google or Apple (Privy). The product hides chains, gas, and wallet addresses unless you need them.
flowchart LR User[Person or business] --> App[Bruce web or mobile] App --> Money[Money balance] Money --> USDC[USDC on Polygon] App --> Escrow[Escrow when checkout]
What Bruce is not
- Not a bank or traditional money transmitter product page substitute for regulated banking claims.
- Not a centralized exchange for trading spot pairs.
- Not a card acquirer — Buy with Bruce settles in stablecoin escrow, not Visa/Mastercard rails.
Product surfaces
| Surface | URL | Role |
|---|---|---|
| App / web | bruce.money | Wallet, invoices, checkout, business hub |
| Docs | docs.bruce.money | This site — product + API + agents |
| API | api.bruce.money | Public API v1 + app backend |
| MCP | mcp.bruce.money | AI agent tools over the API |
| Shopify app | shopify-app.bruce.money | Store escrow checkout |